All most well-known jewellery-houses are introduced in every
largest contemporary world's capital, and their number is still
increasing. Celebrities and movie-stars, who regularly appear in
the news, promote not at all their new song-albums or
most-distributed movies, but on the contrary just another
jewellery collection.

Undoubtedly, the cost of such beauty is high. However, when
purchasing gold or silver ware from the last ultra-stylish
collection, one may be sure to get a «friend» for ages. The
jewellery world has its own view upon fashion. Neither diamonds,
sapphires nor emeralds have time limits. The same with goods,
made of these precious stones: they don't ever wear out or go
out of fashion, but just the reverse - become more unique,
expensive each year and always maintain in requisition. At the
same time even the most conservative jewellers from time to time
phase in fresh ideas into their classic collections' design. Our
task is to catch them!

Let's begin our review, certainly, with gold. Epidemic demand
for white gold, which was on its way for the last few years, is
gradually diminishing. According to Baselworld's - Watch and
Jewellery Saloon - survey results, the most fashionable precious
metal is pink gold. This Saloon holds its collections'
demonstrations in Switzerland annually in spring. And almost all
jewellery brands presented their new collections, which are
carried out just in pink, at the last showing. But there's no
reason for conservatives' agitation - both yellow and white gold
are still in great demand, as they always successfully group
with diamonds and emphasize on stones' charm. Moreover they
excellently go together and make a good combination with
colorful precious and semiprecious stones. Keen on bright colors
and anxious for something unusual? Then Korloff offers unique
technology especially for you: varnishing gold with specific
colorful lacquer. 14 colors, included in the collection, always
allow you to select particularly your hue.

Leading positions among precious stones three centuries ago took
diamonds. And they still do! In addition to that their colored
variations are back in fashion: yellow (Roberto Coin), blue and
even black (such jewellery-houses as Iosi Scavia, Luca Carati,
Stephan Haffner and de Grisogono use them in their production).
Though the majority of customers continue to opt for classic,
limpid stones.

As for combination of diamonds with other precious stones, there
is a wide range of variations. Most collections could be fairly
called conservative, designed for luxurious evening dresses. And
in this case, as far as jewelers are concerned, semiprecious
stones are not appropriate and, certainly, are inferior to
diamonds and sapphires. An unbelievable palette of hues was
enabled in one of the last collections of Bvlgari High
Jewellery: colors varied from blue with blueness, pink with
gently-pink and green to yellow and purple. Yet in comparison
with the previous collection - Allegra, where we have already
seen such palette, but with the use of absolutely different
stones (tourmalines, topazes, quartzes and amethysts), this
presented collection is marked with colors combinations of only
one precious stone - sapphire. At the jewellery-house Korloff
mostly «Royal» materials are used in making their works:
designers insist, the design itself is so unique that there is
no sense in making it cheaper by the utilization of semiprecious
stones.

At the same time many brands, de Grisogono for instance, do not
avoid and approve of semiprecious stones' use and offer various
combinations of turquoise, corrals with sapphires and diamonds.
Pearls incrusted with diamonds have also reached fashionable
pike. One may as well easily find stylish and not so glaringly
luxurious furnishings: topaz, amethyst, tourmaline and
aquamarine were also added to the list of the most present-day
semiprecious stones.

Talking about shape, furnishings are mainly massive and large in
size. As concerns pendants, these are round and flat medallions,
more than 2 inches in diameter with a huge stone mounting (Di
Modolo Milano, Korloff). They perfectly decorate low-cut
decollete - so fashionable this season. Earrings are also big,
long with fanciful pendants, and seal-rings are beautified with
large bright stones or small diamonds' placer.

The tendency of using conventionalized images of animate nature
and abiocoen still continues to develop. The freedom for
imagination is unlimited! A great variation of furnishings,
rings and earrings, moulded in the shapes of cherries, oranges,
melons, watermelons and even egg-plants, is presented in the
Fruit collection de Grisogono. All these are made of
semiprecious stones and diamonds and look very tasty and dressy.

A chain of footprints is a basic motive of the new Pasquale
Bruni collection - Orme. It contains rings and pendants in the
foot-shape. Magnificent diamonds light up cascades of blossomed
out white flowers in Ghirlanda romantic furnishings of the same
brand. Bvlgari also keeps up the flower theme in the collection
Sapphire Flower, the main image of which is a flower with 5
sapphire petals and a small diamond in the middle.

Cartier in his works continues to develop animalistic trend in
the jewellers' art. Last year he brought to life the next series
of his traditional panthers - La Panthere de Cartier. However,
the most present-day furnishings are introduced in the shape of
intricate twisted net - «lace» - where one with a touch of vivid
imagination can see silhouettes of different animals and birds.
(Tiffany & Co, Korloff).

In spite of fresh ideas and innovations, the jewellers' art
fashion is also shown in a wide variety of stones' cuttings. All
methods are far from being new; it is the fact, that just some
of them were not used very often. One of the last Bvlgari
collections - Rosette made of colored sapphires - received its
name from the means of precious stones' cuttings. Cutting in the
shape of «rose» is one the most ancient methodics of stones'
cut. It allows collecting great number of stones into unlimited
quantity of fanciful combinations and making unbelievable effect
of kaleidoscope. Chopard introduced a very woman-like collection
Copacabana, almost all the stones in which have the most
present-day cutting «briolette». Korloff offers a unique cutting
«Korloff cut» of 65 facets, for which he owns a patent. This
method adds miraculous shine to diamonds, which are not very
attractive stones in the first place: stones start to blaze
thanks to gradual increase in facets' size and reflection's
flatness.

On the whole, let alone total conservatism in the world of
jewellers' art, fashion offers us many furnishings' variations
this season. It is interesting, that nowadays' trends repeat
fashionable tendencies of the last century: same heavy brooches,
pendants, necklaces, decorated with butterflies, dragonflies and
flowers. In the long run it proves again, that jewellery is not
going out of fashion!

About the author:
Mikhail Podlinev is owner <a
href="http://mikesjewelryhouse.com">Mikes Jewelry Store</a>. In
our store you can select such goods: <a
href="http://mikesjewelryhouse.com/keychains-c499/">keychains</a>
, <a
href="http://mikesjewelryhouse.com/gem-stone-jewelry-c582/">gem
stone jewelry</a>, <a
href="http://mikesjewelryhouse.com/white-gold-c326/">white
gold</a>

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